E-mail marketing training for beginners

Want to start with e-mail marketing but not sure which platform suits you? In this half day you learn the basics of good e-mail marketing and get to know Klaviyo, Mailchimp and Flexmail. That way you choose with confidence which platform to explore further in an advanced course.

What will you learn?

The basics of e-mail marketing
- Why e-mail still works today
- Newsletters, campaigns and automations
- GDPR, consent and deliverability
Building a good e-mail
- Subject line, content and call to action
- Building and segmenting your list
- The key metrics: open rate, click rate and conversion
Three platforms side by side
- Klaviyo: built for webshops, with flows based on buying behaviour
- Mailchimp: the international all-rounder for newsletters
- Flexmail: Belgian, GDPR-compliant and with local support
Making your choice
- Which platform fits your organisation and goals?
- How to get started or switch
- Your next step: the advanced course for your platform

After this half day you understand how good e-mail marketing works and know which platform fits your organisation best.

Objective

After this training you know the basic principles of e-mail marketing, understand the strengths of Klaviyo, Mailchimp and Flexmail, and make a well-founded choice for the platform you want to grow in.

Who is it for?

Entrepreneurs and marketing and communication staff who are starting with e-mail marketing, or who are hesitating between platforms or considering a switch. No prior knowledge required. Afterwards, continue with the advanced course for Klaviyo, Mailchimp or Flexmail.

Practical

Level: beginner, no prior knowledge needed
Duration: half a day
Approach: theory with short demos in Klaviyo, Mailchimp and Flexmail
Language: Dutch
Organisation: in open sessions through our training partner mtech+ or tailored to your organisation