Mailchimp training for beginners

Set up your first professional email campaigns in Mailchimp, from a simple newsletter to an automated welcome flow. This beginner training gives you the foundations to work with the platform independently.

What will you learn?

1. Introduction to the platform and its concepts
   • Basic principles of email marketing and best practices
   • Mailchimp as the international market leader
2. Setting up and configuring Mailchimp
   • Creating and configuring your account
   • Working with audiences, segments and tags
3. Practical exercises
   • Creating email campaigns and templates
   • Building a simple welcome flow
   • Sending, scheduling and testing campaigns
4. Analysing and optimising campaign performance
   • Interpreting open rates, click rates and conversions
   • First optimisations based on data

After this training you manage the basic features of Mailchimp independently and have a solid foundation to grow in email marketing.

Learning objective

After this training you can set up simple email campaigns and a first automation in Mailchimp yourself, and analyse their performance to improve your communication.

Who is it for?

Beginners and employees of organisations who start working with Mailchimp for the first time, with a focus on newsletters and basic automations. No technical knowledge required, ideal for organisations that are not necessarily active in e-commerce. Already experienced with Mailchimp? Have a look at our advanced Mailchimp training.

Practical information

• Level: beginner, no technical knowledge required
• Duration: one training day
• Approach: theory alternated with exercises in the platform itself
• Language: Dutch
• Format: open sessions through our training partner mtech+, or tailored in-company training

Related training and services

• Advanced Mailchimp training
• E-mail marketing training for beginners (half a day)
• Flexmail training for beginners
• All training courses