Flexmail training for beginners

Set up professional email campaigns in Flexmail, from your first newsletter to an automated welcome flow. This beginner training gives you the foundations to work independently with this Belgian, GDPR-compliant platform.

What will you learn?

1. Introduction to the platform and its concepts
   • Basic principles of email marketing and best practices
   • Flexmail as a Belgian platform with a strong GDPR focus
2. Setting up and configuring Flexmail
   • Creating and configuring your account
   • Working with audiences, segments and tags
3. Practical exercises
   • Creating email campaigns and templates
   • Building a simple welcome flow
   • Sending, scheduling and testing campaigns
4. Analysing and optimising campaign performance
   • Interpreting open rates, click rates and conversions
   • First optimisations based on data

After this training you manage the basic features of Flexmail independently and have a solid foundation to grow in email marketing.

Learning objective

After this training you can set up simple email campaigns and a first automation in Flexmail yourself, and analyse their performance to improve your communication.

Who is it for?

Beginners and employees who start working with Flexmail for the first time, with a focus on newsletters and basic automations. No technical knowledge required, ideal for Belgian organisations that want to handle their email marketing professionally and in a GDPR-compliant way. Already experienced with Flexmail? Have a look at our advanced Flexmail training.

Practical information

• Level: beginner, no technical knowledge required
• Duration: one training day
• Approach: theory alternated with exercises in the platform itself
• Language: Dutch
• Format: open sessions through our training partner mtech+, or tailored in-company training

Related training and services

• Advanced Flexmail training
• E-mail marketing training for beginners (half a day)
• Mailchimp training for beginners
• All training courses