Advanced Flexmail training

Take your Flexmail approach to a strategic level and use email marketing as an engine for lead generation and customer loyalty. This advanced training teaches you how to use advanced automations, smart segmentation and data analysis to get the most out of your campaigns, with the certainty of a GDPR-compliant Belgian platform.

What will you learn?

Strategy and foundations
- Strategic basis of email marketing within a broader marketing funnel
- Structure of accounts and data for scalability
- Advanced segmentation and targeting
Implementation and automation
- Building an automation strategy
- Building complex flows and marketing funnels
- Personalisation, dynamic content and multilingual mailings
Optimisation and growth
- In-depth analysis and reporting
- Conversion optimisation and A/B testing
- Deliverability and GDPR in practice
Applying it in practice
- Working on your own cases and questions
- Sparring with the trainer and other participants
- Turning it into concrete action points

This training runs over three days, spread over three consecutive weeks. Between the training days participants apply what they learned in their own organisation, so concrete questions can be discussed in the next session.

Learning objective

After this training you use Flexmail strategically to generate leads and strengthen customer relationships. You build advanced automations, segment in a targeted way and optimise your campaigns based on data and A/B tests, within a GDPR-compliant framework.

Who is it for?

Marketing managers, communication staff and employees responsible for digital marketing in Belgian organisations who already actively use Flexmail and want to professionalise their email marketing. No experience with the platform yet? Start with our Flexmail training for beginners.

Practical information

Level: advanced, you already work with the platform
Duration: three training days, spread over three consecutive weeks
Approach: between the sessions you apply what you learned in your own environment, and we discuss your questions in the next session
Language: Dutch
Format: open sessions through our training partner mtech+, or tailored in-company training