Advanced Klaviyo training

Take your Klaviyo approach to a strategic level and use email marketing as a growth engine for your webshop. This advanced training teaches you how to use advanced flows, smart segmentation and data-driven optimisation to systematically increase the revenue per email.

What will you learn?

1. Strategy and foundations
   • Strategic basis of email marketing within an e-commerce funnel
   • Structure of accounts and data for scalability
   • Advanced segmentation and targeting based on buying behaviour
2. Implementation and automation
   • Building an automation strategy
   • Building complex flows and marketing funnels
   • Post-purchase flows, customer retention and winback strategies
   • Cross-sell and upsell via email
3. Optimisation and growth
   • In-depth analysis and reporting
   • Optimising email performance through A/B testing
   • Analysing revenue and marketing results per flow and campaign
4. Applying it in practice
   • Working on your own cases and questions
   • Sparring with the trainer and other participants
   • Turning it into concrete action points

This training runs over three days, spread over three consecutive weeks. Between the training days participants apply what they learned in their own e-commerce environment, so concrete questions can be discussed in the next session.

Learning objective

After this training you use Klaviyo strategically to increase your webshop's revenue. You build advanced flows, segment on buying behaviour and optimise your email marketing based on data and A/B tests.

Who is it for?

E-commerce managers, marketing managers, performance marketers and webshop owners who already use Klaviyo and want to take their results to the next level. No experience with the platform yet? Start with our Klaviyo training for beginners.

Practical information

• Level: advanced, you already work with the platform
• Duration: three training days, spread over three consecutive weeks
• Approach: between the sessions you apply what you learned in your own environment, and we discuss your questions in the next session
• Language: Dutch
• Format: open sessions through our training partner mtech+, or tailored in-company training

Related training and services

• Klaviyo training for beginners
• Have Klaviyo set up by PureAgency
• All training courses