Klaviyo training for beginners

Set up your first email flows in Klaviyo and learn how email marketing helps your webshop's revenue grow. This beginner training gives you the foundations to connect Klaviyo to your e-commerce platform yourself and achieve your first results.

What will you learn?

Introduction to the platform and its concepts
- Basic principles of email marketing in an e-commerce context
- Klaviyo as the market leader for webshops
Setting up and configuring Klaviyo
- Creating and configuring your account
- Integration with Shopify or another e-commerce platform
Practical exercises
- Segmenting customers based on buying behaviour
- Setting up a welcome flow and abandoned cart flow
- Creating email campaigns and templates
Analysing and optimising email performance
- Interpreting open rates, click rates and revenue per email
- First optimisations based on data

After this training you manage the basic features of Klaviyo independently and use email marketing as a growth engine for your webshop.

Learning objective

After this training you can connect Klaviyo to your webshop, set up basic flows such as welcome and abandoned cart, and segment your customers to communicate in a more targeted and revenue-driven way.

Who is it for?

Beginners and employees of e-commerce companies who want to use Klaviyo to increase their online revenue through email marketing. No technical knowledge required. Want to go deeper into advanced flows, segmentation strategies and revenue optimisation? Then have a look at our advanced Klaviyo training.

Practical information

Level: beginner, no technical knowledge required
Duration: one training day
Approach: theory alternated with exercises in the platform itself
Language: Dutch
Format: open sessions through our training partner mtech+, or tailored in-company training