FIETSEN MINTJENS CASE STUDY
CLIENT
Fietsen Mintjens
COMMENCEMENT DATE
March 2024
WEBSITE
SHOPIFY THEME
THE CHALLENGE
Fietsen Mintjens wanted to bring their website up to date with a more modern, clean design that better reflected their premium cycling brands and customer-first approach. While the main focus was on digital modernization, we also helped extend this new look through subtle branding updates giving the entire presentation a more cohesive, polished feel.
OUR APPROACH
Modern, Clean Look
We gave the Fietsen Mintjens website a full visual overhaul. The result is a sleek, clean interface with plenty of breathing room, built to reflect both their physical store and premium cycling brands.
Custom-Built Sections
To support their service-oriented approach, we developed a custom knowledge base from scratch. This section helps customers find answers quickly, whether it’s about repairs, e-bike maintenance, or available services.
Bike Route Blogs
The website includes a blog section with curated bike routes, a personal touch that reflects the owner's passion and connects the brand to local cycling culture.
E-mail Marketing Integration
We also support Fietsen Mintjens with their ongoing e-mail campaigns through Klaviyo, offering newsletter templates and automations that keep customers informed and engaged.
Visual Branding
Alongside the digital revamp, we designed new physical branding elements like promotional flags. These subtle offline updates help reinforce the website’s look and feel in real-world touchpoints.
18
EMAIL CAMPAIGNS SENT
SINCE APRIL 2025
45.7%
AVERAGE OPEN RATE ACROSS
ALL CAMPAIGNS
8.6%
AVERAGE CLICK RATE ON
LINKS IN EMAILS
Pure Agency was responsible for creating a new website. They completed the assignment professionally and expertly, delivering an above-average result with the necessary speed. Highly valued and appreciated. A great partner to work with.
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