About LocksNLips
LocksNLips believes in self-affirmation and positive talk, celebrating differences, and creating spaces that elevate everyone. They offer a wide range of premium beauty, skincare, makeup, and haircare products for men, women, and children.
Their goal is to help people feel and look their best, fostering a global community that embraces all cultures and experiences. With a commitment to quality and exceptional customer service, LocksNLips aims to inspire confidence and beauty in every individual.
About LocksNLips
LocksNLips believes in self-affirmation and positive talk, celebrating differences, and creating spaces that elevate everyone. They offer a wide range of premium beauty, skincare, makeup, and haircare products for men, women, and children.
Their goal is to help people feel and look their best, fostering a global community that embraces all cultures and experiences. With a commitment to quality and exceptional customer service, LocksNLips aims to inspire confidence and beauty in every individual.
THE CHALLENGE
LocksNLips, an old concept with an old webshop on WordPress (WooCommerce), approached PureAgency for an upgrade to a more modern platform. The challenge was to revive the webshop and transfer it to Shopify.
WEBSHOP DEVELOPMENT
We embarked on building the webshop from scratch, aiming to create a seamless and engaging online shopping experience. In close collaboration with LocksNLips, we conducted an in-depth analysis of their old website to identify areas for improvement and to better understand customer behavior. Based on our findings, we selected appropriate branding that reflects the brand’s identity and vision. The new theme was carefully chosen to enhance user experience, ensuring that it is both visually appealing and functional. Our approach prioritized intuitive navigation and a clean layout to make the shopping process effortless for customers.
DATA TRANSFER
Transferring over 1,400 products from WooCommerce to Shopify required meticulous planning and execution. Despite the initial challenge of data inaccessibility via the dashboard, we managed to recover the product list through FTP File Access, demonstrating our technical expertise and commitment to data integrity.
We carefully reviewed and updated each product’s details, including descriptions, prices, and images, to ensure they met Shopify’s standards. The successful transfer of all products to the Shopify database was a critical step in maintaining inventory continuity and ensuring that customers could continue to access the full range of LocksNLips products without interruption.
DATA TRANSFER
Transferring over 1,400 products from WooCommerce to Shopify required meticulous planning and execution. Despite the initial challenge of data inaccessibility via the dashboard, we managed to recover the product list through FTP File Access, demonstrating our technical expertise and commitment to data integrity.
We carefully reviewed and updated each product’s details, including descriptions, prices, and images, to ensure they met Shopify’s standards. The successful transfer of all products to the Shopify database was a critical step in maintaining inventory continuity and ensuring that customers could continue to access the full range of LocksNLips products without interruption.
E-MAIL MARKETING FLOWS
Using Klaviyo, we developed a series of sophisticated email marketing flows to keep customers engaged and informed about new products, promotions, and updates. These flows were designed to target various customer segments, such as new visitors, returning customers, and those with abandoned carts. Each email was personalized based on customer behavior and preferences, which helped increase open and click-through rates.
Our goal was to build strong customer relationships and drive sales through consistent and relevant communication. By leveraging automation and personalization, we created a robust email marketing strategy that supports long-term business growth for LocksNLips.
E-MAIL MARKETING FLOWS
Using Klaviyo, we developed a series of sophisticated email marketing flows to keep customers engaged and informed about new products, promotions, and updates. These flows were designed to target various customer segments, such as new visitors, returning customers, and those with abandoned carts. Each email was personalized based on customer behavior and preferences, which helped increase open and click-through rates.
Our goal was to build strong customer relationships and drive sales through consistent and relevant communication. By leveraging automation and personalization, we created a robust email marketing strategy that supports long-term business growth for LocksNLips.
BRANDING
We have renewed the branding of LocksNLips with a colorful palette of pastel shades, giving it a fresh and modern appeal. The logo has been redesigned to perfectly match these colors, ensuring a cohesive and appealing visual identity. This update not only enhances the aesthetic but also aligns the brand more closely with its target audience's preferences. Our client is thrilled with the new look, which beautifully reflects their vision and values.
FUTURE PLANS
Our future plans for LocksNLips include Performance Marketing with a focus on META and Google, as well as Content Management to further drive LocksNLips' online presence and growth.
LocksNLips has undergone a successful transformation together with PureAgency, whereby the webshop has been modernized and optimized for growth and success in the online market. With a fresh look, improved functionalities and a strong marketing foundation, LocksNLips is ready to serve its customers even better and improve the beauty experience.
FUTURE PLANS
Our future plans for LocksNLips include Performance Marketing with a focus on META and Google, as well as Content Management to further drive LocksNLips' online presence and growth.
LocksNLips has undergone a successful transformation together with PureAgency, whereby the webshop has been modernized and optimized for growth and success in the online market. With a fresh look, improved functionalities and a strong marketing foundation, LocksNLips is ready to serve its customers even better and improve the beauty experience.
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